As you look through the market for homes for sale in
Chandler, you’ll see some homes listed that will receive multiple offers and sell for a price above asking. However, you’ll see other homes that have already spent several weeks on the market and others that have recently dropped in asking price. Follow the expert tips from
Stephanie Mitchell and John Gordon to increase the chances that your home will garner interest from multiple serious buyers. This will raise your chances of choosing between multiple competitive offers above the asking price and getting top dollar for your home.
1. Price your home in the sweet spot
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There are two common mistakes sellers make when pricing their homes. Some sellers will price their home for significantly higher than it’s worth to see if they can make a better profit in a competitive market. Then, they often end up lowering the price when they don’t generate enough interest in their home, which can lead some buyers to wonder if they discovered something wrong with the home after they put it on the market. Or, there is a risk that the home will not appraise high enough, and the buyer won't be able to secure the necessary funding to buy the home.
The other mistake sellers will make is pricing a home without looking at other homes for sale on the local market. Your Chandler real estate agent will be well-versed in the local housing scene, and they will be familiar with how the local market has fluctuated in the recent months, which will help them predict how the housing market will behave in the future. This will help ensure that you are entering the market at a time that is most beneficial to you as a seller.
Your agent will also run a comparative market analysis to evaluate recently sold properties similar to yours. Together, you’ll devise a savvy pricing strategy that is both realistic and competitive.
2. Utilize creative marketing strategies
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Once you have your home ready to list, you’ll put together a marketing strategy to connect with potential buyers. You may want to list your home on the MLS, but you’ll need to have a realtor’s help in order to do this, since only licensed agents can access the MLS platform. Many sellers also utilize online third-party listing platforms. This is a great way to reach out to more buyers since most people will begin their home search by looking at online listings.
To increase the appeal of your listing, make sure you take high-quality pictures of your home’s best spaces and carefully craft a home write-up that describes your home’s best features and attributes. Include compelling photos of the inside and outside of your home, and highlight any amenities that could set your home apart from the other homes for sale in Chandler.
3. Stage your home like an expert
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After you develop your home’s online presence and get buyers excited about seeing your home in person, you’ll want to prepare your home to show well so that buyers will feel more motivated to make an offer. First impressions make a lasting impact, so start by doing everything you can to boost your curb appeal. Make sure your grass is cut, and don’t leave any weeds in your flower bed. While these may seem like small details, they help your home form an initial positive impression in the buyer’s mind. If the home doesn’t look like it’s been well cared for, the buyer might wonder if the house is worth the investment, and they may lose interest.
The kitchen, bathroom, and living room are the most important rooms inside your home, as buyers will focus on these areas. Make sure each of these spaces is clean and organized. Too much furniture or decoration in these rooms can make the buyer feel stressed or overwhelmed. Leave plenty of room in between living room furniture and walls so that potential buyers can easily move through the room. Consider leaving just four chairs around your dining room table, and take down all family pictures or mementos. You don’t have to get rid of these; instead, just pack them away in a box to take with you to your next house. It’s a good idea to depersonalize the home because buyers don’t want to feel like they are invading your space—they want to picture the space as if it were theirs.
4. Perform a few minor upgrades
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Lately, improving outdoor spaces and making homes more energy efficient are two home improvements that have led to the best possible financial return. If your home doesn’t already have a designated deck or porch, consider adding one so that buyers can put out patio furniture and enjoy relaxing or entertaining guests outside. Make sure these spaces have plenty of lighting. You can make your home more energy efficient by installing new windows or an insulated garage door. You can also upgrade to a smart thermostat or purchase new LED light bulbs to replace any existing bulbs in your home.
5. Work with an expert realtor
If you still have questions about how to market, stage, and sell a home effectively, this is where a trusted real estate agent can step in to support you and help you achieve your goals.
Stephanie Mitchell and John Gordon know how to set a home up for success in the market. They are well-respected area agents who know how to get the best possible price when selling Chandler real estate. They would be honored to represent you throughout the process of listing your property, and they will work tirelessly to help you effectively market, stage, and sell your home. Reach out to
the team today to get started!
*Header Photo courtesy of Shutterstock
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